Privacy Policy

As of July 2023


Table of Content


I. Identity and contact details of the data controller
II. Contact details of the data protection officer
III. General information on data processing
IV. Rights of the data subject
V. Provision of website and creation of log files
VI. Use of cookies
VII. Registration
VIII. Orders and deliveries
IX. Online shop
X. Payment possibilities
XI. Credit assessment
XII. Newsletter
XIII. Contact via email
XIV. Contact form
XV. Use of corporate social media profiles
XVI. Use of corporate business network profiles
XVII. Geotargeting
XVIII. Usage of plugins / external services
XIX. Reservation of right to make changes

I. Identity and contact details of the data controller

The data controller responsible in accordance with the purposes of the General Data
Protection Regulation (GDPR) of the European Union and other data protection regulations is:
heo GmbH
West Campus 1
76863 Herxheim
Germany
+49(0)7276 92928-157
ticket@ultimateguard.com 

II. Contact details of the data protection officer 

The designated data protection officer is: 
DataCo GmbH 
Dachauer Str. 65 
80335 Munich 
Germany 
+49 89 7400 45840

III. General information on data processing 

1. Scope of processing personal data 

In general, we only process the personal data of our users to the extent necessary to provide a functioning website with our content and services. The regular processing of personal data only takes place with the consent of the user. Exceptions include cases where prior consent cannot be technically obtained and where the processing of the data is permitted by law.

2. Legal basis for data processing 

Where consent is appropriate for processing personal data, Art. 6 (1) (1) (a) GDPR serves as the legal basis to obtain the consent of the data subject for the processing of their data. As for the processing of personal data required for the performance of a contract of which the data subject is party, Art. 6 (1) (1) (b) GDPR serves as the legal basis. This also applies to processing operations required to carry out pre-contractual activities. When it is necessary to process personal data in order to fulfil a legal obligation to which our company is subject, Art. 6 (1) (1) (c) GDPR serves as the legal basis. If vital interests of the data subject or another natural person require the processing of personal data, Art. 6 (1) (1) (d) GDPR serves as the legal basis. If the processing of data is necessary to safeguard the legitimate interests of our company or that of a third party, and the fundamental rights and freedoms of the data subject do not outweigh the interest of the former, Art. 6 (1) (1) (f) GDPR will serve as the legal basis for the processing of data.

3. Data removal and storage duration

The personal data of the data subject will be erased or restricted as soon as the purpose of its storage has been accomplished. Additional storage may occur if this is provided for by the European or national legislator within the EU regulations, law, or other relevant regulations to which the data controller is subject. Restriction or erasure of the data also takes place when the storage period stipulated by the aforementioned standards expires, unless there is a need to prolong the storage of the data for the purpose of concluding or fulfiling the respective contract.

IV. Rights of the data subject 

When your personal data is processed, you are a data subject within the meaning of the GDPR and have the following rights: 


1. Right of access (Art. 15 GDPR) 

You may request the data controller to confirm whether your personal data is processed by them. If such processing occurs, you can request the following information from the data controller: 
  • Purposes of processing 
  • Categories of personal data being processed. 
  • Recipients or categories of recipients to whom the personal data have been or will be disclosed. 
  • Planned storage period or the criteria for determining this period 
  • The existence of the rights of rectification, erasure or restriction or opposition. 
  • The existence of the right to lodge a complaint with a supervisory authority. 
  • If applicable, origin of the data (if collected from a third party). 
  • If applicable, existence of automated decision-making including profiling with meaningful information about the logic involved, the scope and the effects to be expected. 
  • If applicable, transfer of personal data to a third country or international organization.

2. Right to rectification (Art. 16 GDPR) 

You have a right to rectification and/or modification of the data, if your processed personal data is incorrect or incomplete. The data controller must correct the data without delay 


3. Right to the restriction of processing (Art. 18 GDPR) 

You may request the restriction of the processing of your personal data under the following conditions: 
  • If you challenge the accuracy of your personal data for a period that enables the data controller to verify the accuracy of your personal data. 
  • The processing is unlawful, and you oppose the erasure of the personal data and instead request the restriction of their use instead.
  • The data controller or its representative no longer need the personal data for the purpose of processing, but you need it to assert, exercise or defend legal claims; or 
  • If you have objected to the processing pursuant and it is not yet certain whether the legitimate interests of the data controller override your interests.

4. Right to erasure ("Right to be forgotten") (Art. 17 GDPR) 

If you request from the data controller to delete your personal data without undue delay, they are required to do so immediately if one of the following applies: 
  • Personal data concerning you is no longer necessary for the purposes for which they were collected or processed. 
  • You withdraw your consent on which the processing is based pursuant to and where there is no other legal basis for processing the data. 
  • You object to the processing of the data and there are no longer overriding legitimate grounds for processing, or you object pursuant to Art. 21 (2) GDPR. 
  • Your personal data has been processed unlawfully. 
  • The personal data must be deleted to comply with a legal obligation in Union law or Member State law to which the data controller is subject. 
  • Your personal data was collected in relation to information society services offered pursuant to Art. 8 (1) GDPR.
The right to deletion does not exist if the processing is necessary 
  • to exercise the right to freedom of speech and information; 
  • to fulfil a legal obligation required by the law of the Union or Member States to which the data controller is subject, or to perform a task of public interest or in the exercise of public authority delegated to the representative. 
  • for reasons of public interest in the field of public health. 
  • for archival purposes of public interest, scientific or historical research purposes or for statistical purposes. 
  • to enforce, exercise or defend legal claims.

5. Right to data portability 

You have the right to receive your personal data given to the data controller in a structured and machine-readable format. In addition, you have the right to transfer this data to another person without hindrance by the data controller who was initially given the data, if: 


6. Right to object 

For reasons that arise from your particular situation, you have, at any time, the right to object to the processing of your personal data pursuant to Art. 6 (1) (1) (e) or 6 (1) (1) (f) GDPR; this also applies to profiling based on these provisions. If the personal data relating to you are processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data in regard to such advertising; this also applies to profiling associated with direct marketing.


7. Right to complain to a supervisory authority 

Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority if you consider that the processing of personal data concerning you infringes the GDPR. The supervisory authority to which the complaint has been lodged shall inform the complainant of the status and outcome of the complaint, including the possibility of a judicial remedy under Art. 78 GDPR. A list, of the locally competent supervisory authorities in Germany can be found on the website of the Federal Commissioner for Data Protection at the following link: https://www.bfdi.bund.de/EN/Service/Anschriften/Laender/Laender-node.html
 

V. Provision of website and creation of log files 

1. Description and scope of data processing

Each time our website is accessed, our system automatically collects data and relevant information from the computer system of the calling device. 
The following data is collected: 
  • Information about the browser type and the version used 
  • The user's operating system 
  • The Internet service provider of the user 
  • Date and time of access 
  • Websites from which the user's system accessed our website 
  • Websites the user's system accessed through our website 
This data is stored in the log files of our system. 
This data is not stored together with other personal data of the user.

2. Purpose of data processing 

The temporary storage of the IP address by the system is necessary for the delivery of the website to the computer of the user. For this purpose, the user's IP address must be kept for the duration of the session. 
The storage in logfiles is done to ensure the functionality of the website. The data is also used to optimize the website and to ensure the security of our IT systems. An analysis of the data for marketing purposes does not take place.


3. Legal basis for data processing

The legal basis for the temporary storage of data and logfiles is Art. 6 (1) (1) (f) GDPR. 


4. Duration of storage 

The data will be deleted as soon as it is no longer necessary for the purpose of its collection. The session is complete when the collection of data for the provision of the website is accomplished. 
If the data is stored in log files, this is the case after seven days at the latest. Storage beyond this is possible. In this case, the IP addresses of the users are deleted or alienated so that an assignment of the calling client is not possible. 


5. Objection and removal

The collection of data for the provision of the website and the storage of the data in log files is absolutely necessary for the operation of the website. The user can object to this. Whether the objection is successful is to be determined within the framework of a balancing of interests.

VI. Use of cookies 

1. Description and scope of data processing 
When you visit our website, we use technical tools for various functions, in particular cookies, which can be stored on your device. When you visit our website for the first time and at any time later, you have the choice of whether you generally permit the setting of cookies or which individual additional functions you would like to select. You can make changes in your browser settings or via our consent manager. Cookies are text files or information in a database that are stored on your hard drive and assigned to the browser you are using so that certain information can be passed to the entity that sets the cookie. 
We use technically necessary cookies, which are required for the technical structure of the website. Without these cookies, our website cannot be displayed (completely correctly) or the support functions are not possible. 
The following data is stored and transmitted in the technical necessary cookies: 
  • Language settings 
  • Articles in shopping cart 
  • Log-in information 
  • Use of website functionalities 
  • Time Zone, Cookie Settings
We use cookies on our website that are not technically necessary. Technically unnecessary cookies are text files that are not only used for the functionality of the website, but also collect other data. 
As a result, the following data will be processed: 
  • IP address 
  • Internet user location 
  • Date and time of the website request 
  • Tracking of the surfing behaviour 
  • Linking the website visit with other social media platforms

2. Purpose of data processing 

The purpose of using technically necessary cookies is to ensure the functionality of our website. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized even after a page change. 
We need technical necessary cookies for the following purposes: 
  • Shopping Cart 
  • Storage of language settings 
  • Functionality of the website 
The use of technically not necessary cookies is carried out for the purpose of improving the quality of our website, its content and thus our reach and profitability. By setting these cookies, we learn how the website is used and can thus constantly optimize our offer. These cookies serve us particularly for the following purposes: 
  • Marketing, statistics, functions (wishlist), embedding Youtube Videos, Google Maps, Newsletter

3. Legal basis for data processing 

The regulations of the Telecommunications-Telemedia Data Protection Act (TTDSG) are relevant for the storage of information in the end user's terminal equipment and/or access to information already stored in the end user's terminal equipment. If the setting and reading of cookies is technically necessary, this is done to ensure the functionality of our website. In this case, the storage of and access to cookies on your terminal equipment is carried out on the basis of Section 25(2)(2) TTDSG. This storage of and access to the information in your terminal equipment serves to facilitate your use of our website and to be able to offer you our services as you have requested. Some functions of our website also do not work without the use of these cookies and could therefore not be offered. The cookies are generally deleted after the session ends (e.g. logging out or closing the browser) or after the expiry of a specified duration. Information on different storage periods for cookies can be found in the following sections of this data protection declaration. 
As far as cookies are set that are not technically necessary, this is done on the basis of your expressed consent, which you can provide via the cookie banner. The basis for storing and accessing information in this case is Section 25(1) TTDSG in conjunction with. Art. 6(1)(1)(a), Art. 7 GDPR. You can withdraw your consent at any time with effect for the future or subsequently grant it again by configuring your settings for cookies accordingly. Alternatively, you can prevent the storage of cookies by making the appropriate settings in your browser software. Please note that the browser settings you make only affect the browser you are using. If personal data is processed following the storage of and access to the information on your terminal equipment, the provisions of the GDPR are relevant. Information on this can be found in the following sections of this privacy policy.

VII. Registration 

1. Description and scope of data processing

We offer users the opportunity to register by providing personal data. The data is entered into an input mask and transmitted to us and stored. The data will not be passed on to third parties. The following data is collected as part of the registration process: 
  • Email address 
  • Last name 
  • First name 
  • Address 
  • Telephone / mobile phone number 
  • IP address of the user's device 
  • Date and time of registration 
  • Other: Anrede, birth date, delivery address 
As part of the registration process, the user's consent to the processing of this data is obtained.

2. Purpose of data processing 

User registration is necessary for the fulfilment of a contract with the user or for the execution of pre-contractual measures.
  • creation of customer account for contract execution: review of contract partner according to AML

3. Legal basis for data processing 

The legal basis for the processing of the data is Art. 6 (1) (1) (a) GDPR if the user has given his consent. 
If the registration serves the fulfilment of a contract to which the user is a party or the execution of pre-contractual measures, the additional legal basis for the processing of the data is Art. 6 (1) (1) (b) GDPR. 


4. Duration of storage 

The data will be deleted as soon as it is no longer necessary to achieve the purpose for which it was collected. 
This is the case for the data collected during the registration process for the fulfilment of a contract or for the execution of pre-contractual measures if the data is no longer required for the implementation of the contract. Even after the conclusion of the contract, it may be necessary to store personal data of the contractual partner in order to comply with contractual or legal obligations. 


5. Objection and removal 

As a user you have the possibility to cancel the registration at any time. 
You can request a change to the data stored about you at any time. The customer can view his data and change data via the "My Account" button. To delete the user account, contact Ultimate Guard Customer Service via the contact form in the web store.If the data is necessary for the fulfilment of a contract or for the implementation of pre-contractual measures, a premature deletion of the data is only possible insofar as contractual or legal obligations do not stand in the way of a deletion.

VIII. Orders and deliveries 

1. Description and scope of data processing 

Orders can be placed via a customer account or as a guest. The ordering process takes place by submitting the order, which is processed internally by us, and subsequently delivered by postal service providers. 
Within the framework of the operation of our company, we process your data by means of our IT systems. In some cases, we use external service providers to process your data. These have been carefully selected and contracted by us, are bound by our instructions and are regularly monitored. 


2. Purpose of data processing

Within the framework of the existing customer relationship as well as the contract initiation, your personal data will be processed for the following purposes: 
  • To prepare and carry out pre-contractual measures – this includes, for example, the preparation and sending of an individual offer or individual agreement and transmission of contractual conditions with the aim of concluding the contract. 
  • To include your contact details in our customer and contact database. 
  • To fulfill our contractual obligations arising from the purchase contract with you. For this purpose, we share your personal data with logistics companies, among others, to ensure a seamless delivery of the goods. 
  • To inform you optimally about our products and services. This also includes sending (direct) advertising by e-mail or post mail. 
  • To ensure smooth billing of the services provided. 
  • To comply with our legal obligations. 
  • Customer management and customer service – esp. the processing of customer inquiries 
  • In order to optimally serve you as our customer. This includes, in particular, communication with you by e-mail, mobile phone, landline number or fax. 
  • To fulfil post-contractual measures. 
  • To assert, exercise or defend legal claims. 
  • For the purpose of carrying out credit checks

3. Legal basis for data processing 

We process the data provided to us for the execution of the contract, depending on the desired method of payment for a pre-contractual review and for a possible processing of warranty claims. The legal basis for this is found in Art. 6 (1) c) and f) of the GDPR. In addition, the service providers we use (such as logistics companies, payment intermediaries) receive the necessary data about you or your order. Depending on the selected payment method, we also carry out credit checks. 


4. Duration of storage 

The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. 
This is the case for data collected during the registration process for the fulfillment of a contract or for the implementation of pre-contractual measures when the data is no longer required for the implementation of the contract. Even after the conclusion of the contract, there may be a need to retain personal data of the contractual partner in order to comply with contractual or legal obligations. 


5. Objection and removal 

As a user you have the possibility to cancel the registration at any time. You can request a change to the data stored about you at any time. 
The customer can view his data and change data via the "My Account" button. To delete the user account, contact Ultimate Guard Customer Service via the contact form in the web store.If the data is necessary for the fulfilment of a contract or for the implementation of pre-contractual measures, a premature deletion of the data is only possible insofar as contractual or legal obligations do not stand in the way of a deletion.

IX. Webshop 

We offer a web shop on our website. 
For this we use the following web shop software: 
shopware AG, Ebbinghoff 10, 48624, Schöppingen, Germany (in the following: Shopware). 
Further information can be found in the privacy policy of the web shop provider: https://de.shopware.com/datenschutz/
The website and the web shop are hosted on external servers by a service provider commissioned by us. 
Our service provider is: 
Timme Hosting 
The servers automatically collect and store information in so-called server log files, which your browser automatically transmits when you visit the website. The stored information is: 
  • Information about the browser type and the version used 
  • The user's operating system 
  • The Internet service provider of the user 
  • Date and time of access 
  • Websites from which the user's system accessed our website 
  • Websites the user's system accessed through our website 
This data will not be merged with other data sources. The data is collected on the basis of Art. 6 (1) (1) (f) GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of his website - and server log files are therefore recorded.
We have concluded a data processing agreement with the relevant service provider in which we oblige the relevant service provider to protect user data and not to pass it on to third parties. The server of the website is geographically located in Germany.

X. Payment options 

1. Description and scope of data processing 

We offer our customers various payment options for processing their orders. Depending on the payment option, we transfer customers to the platform of the payment service provider in question. After completion of the payment process, we receive the customer's payment data from the payment service providers or our house bank and process these in our systems for billing and accounting purposes. 


Payment via credit card

It is possible to complete the payment process by credit card. 
If you have chosen to pay by credit card, payment details will be passed on to payment service providers for payment processing. All payment service providers comply with the requirements of the "Payment Card Industry (PCI) Data Security Standards" and have been certified by an independent PCI Qualified Security Assessor. 
The following data will be transmitted regularly as part of payment via credit card: 
  • Purchase amount 
  • Date and time of purchase 
  • First and last name 
  • Address 
  • Email address 
  • Credit Credit card number 
  • Credit card validity period 
  • Card validation code (CVC) 
  • IP address of the user's device 
  • Telephone number / mobile phone number
Payment data is passed on to the following payment service providers:
  • Paypal

Payment via PayPal 

It is possible to process payment transactions with the payment service provider PayPal. PayPal offers a direct payment method as well as purchase on invoice, direct debit, credit card and installment payment.
The European operating company of PayPal is PayPal (Europe) S.Ã .r.l. & Cie. S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg. 
If you choose PayPal as your payment method, your data required for the payment process is automatically transmitted to PayPal. 
Following data is processed: 
  • Last name 
  • Address 
  • Email address 
  • Telephone / mobile phone number 
  • IP address of the user's device 
  • Bank account details 
  • Credit card number 
  • Card validation date and code (CVC) 
  • Number of items 
  • Product code 
  • Data on goods and services 
  • Transaction amount and tax dues 
  • Information on previous purchasing behaviour 
The data transmitted to PayPal may be transmitted by PayPal to credit agencies. The purpose of this transmission is a check of identity and credit score. 
PayPal may also share your information with third parties to the extent necessary to fulfil your contractual obligations or to process the information on behalf of PayPal. When transferring your personal information within companies affiliated with PayPal, the Binding Corporate Rules, approved by the relevant regulatory authorities, apply. You can find them here: 
https://www.paypal.com/uk/webapps/mpp/ua/bcr?locale.x=en_GB Other data transfers may be based on contractual safeguards. 
For further information please contact PayPal. All PayPal transactions are subject to PayPal's privacy policy. You can find them at: https://www.paypal.com/uk/webapps/mpp/ua/privacy-full/ 


Payment via Instant bank transfer 

There is the possibility of Payment via Instant bank transfer. In this case, the data will be collected by Sofort GmbH, Theresienhöhe 12, 80339 Munich, Germany. 
The data controller does not collect and store the data himself. 
With the issue of an Instant bank transfer you instruct Sofort GmbH to automatically check, whether your account covers the amount to be transferred (account coverage check), and any instant transfers of the last 30 days have been successfully completed from your account, and, after positive verification, to transmit the transfer order approved by you to
your bank in electronic form, and to inform us, as the payment recipient selected by you (online provider), of the successful termination of the transfer. 
Sofort GmbH requires the IBAN, PIN and TAN of your online banking account. As part of the ordering process, you will automatically be forwarded to the secure payment form of Sofort GmbH. 
Immediately afterwards you will receive confirmation of the transaction. We will then directly receive the transfer credit note. Anyone who has an activated online banking account with PIN/TAN procedure can use Instant bank transfer as a payment method. 
Please note that a few banks do not yet support Payment via Instant bank transfer. 
For further information please click on the following link: https://www.sofort.com/ger-DE/general/fuer-kaeufer/fragen-und-antworten/.


Further payment methods 

We also offer payment with the following options: 
Other: debit, bill 


2. Purpose of data processing 

The transmission of payment data to payment service providers serves to process payments, e.g. if you purchase a product and/or use a service. 


3. Legal basis for data processing 

The legal basis for data processing is Art. 6 (1) (1) (b) GDPR, since the processing of the data is necessary for the execution of the concluded sales contract. 


4. Duration of storage 

All payment data as well as data on possible chargebacks are only stored as long as they are required for payment processing and a possible processing of chargebacks and debt collection as well as for combating misuse. Furthermore, payment data may be stored beyond this if and as long as this is necessary to comply with statutory retention periods or to prosecute a specific case of misuse. Your personal data will be deleted at the end of the statutory retention period, i.e. after 10 years at the latest. 

5. Objection and removal

You can withdraw your consent to the processing of your payment data at any time by notifying the data controller or the payment service provider used. However, the payment service provider used may still be entitled to process your payment data if and as long as this is necessary for the contractual payment processing.

XI. Credit assessment 

1. Description and scope of data processing 

We can use the services of rating agencies and credit agencies to determine the credit score of our customers, including an analysis of their payment behaviour and credit default risk. We use the services of the following providers of credit score information: The data transmitted are in particular: 
  • First name 
  • Last name 
  • Address 
  • Email address 
  • Phone number/Mobile phone number 
  • Date of birth

2. Purpose of data processing 

We transmit the data for the purpose of checking the credit score of our customers. This serves to reduce the default rate and protect against credit risks. 


3. Legal basis for data processing 

The legal basis for processing the data for the purpose of checking the customer's credit score in the case of risky payment methods is Art. 6 (1) (1) (f) GDPR due to our justified interest in securing our advance payments. 


4. Duration of storage 

Your personal information will be retained for as long as necessary to fulfil the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

XII. Newsletter 

1. Description and scope of data processing

You can subscribe to our newsletter free of charge. When subscribing for the newsletter, the data from the input mask is transmitted to us. 
We collect the following data from you in order to provide this service: 
  • Email address 
  • Last name 
  • First name 
  • IP address of the user's device 
  • Date and time of registration
  • Other:: Segmentierung der Newsletterinhalte 
Your consent will be obtained for the processing of your data during the registration process and reference will be made to this privacy policy. 
If you purchase goods or services on our website and enter your email address, we may subsequently use it to send you a newsletter. In such a case, only direct advertising for similar goods or services will be sent via the newsletter. 
No data will be passed on to third parties in connection with data processing for the dispatch of newsletters. The data will be used exclusively for sending the newsletter. 
No data will be passed on to third parties in connection with data processing for the dispatch of newsletters. The data will be used exclusively for sending the newsletter. 


2. Purpose of data processing 

The user's email address is collected to deliver the newsletter to the recipient. The collection of other personal data during the registration process serves to prevent misuse of the services or the email address used. 


3. Legal basis for data processing 

The legal basis for the processing of data provided by the user after registration for the newsletter is Art. 6 (1) (1) (a) GDPR if the user has given consent. 


4. Duration of storage 

The data will be deleted as soon as it is no longer necessary to achieve the purpose for which it was collected. The user's email address will therefore be stored as long as the newsletter subscription is active. The other personal data collected during the registration process is generally deleted after a period of seven days. 


5. Objection 

The subscription for the newsletter can be cancelled by the data subject at any time. For this purpose, every newsletter contains an opt-out link. 
Through this, it is also possible to withdraw the consent to the storage of personal data collected during the registration process.

XIII. Contact via Email 

1. Description and scope of data processing 

You can contact us via the email address provided on our website. In this case the personal data of the user transmitted with the email will be stored. 
The data will be used exclusively for the processing of the conversation. 


2. Purpose of data processing 

If you contact us via email, this also constitutes the necessary legitimate interest in the processing of the data. 


3. Legal basis for data processing 

The legal basis for the processing of data transmitted in the course of sending an e-mail is Art. 6 (1) (f) GDPR. Our legitimate interest is to optimally answer your request that you send by email. 
If the purpose of the email contact is to conclude a contract, the additional legal basis for the processing is Art. 6 (1) (b) GDPR. 


4. Duration of storage 

The data will be deleted as soon as it is no longer necessary to achieve the purpose for which it was collected. For personal data sent by email, this is the case when the respective conversation with the user has ended. The conversation ends when it can be concluded from the circumstances that the matter in question has been conclusively resolved. 
The additional personal data collected during the sending process will be deleted after a period of seven days at the latest. 


5. Objection and removal

The user has the possibility to withdraw consent to the processing of their personal data at any time. If the user contacts us by email, he can object to the storage of his personal data at any time. 
To withdraw your consent or to object to the storage of your data, contact us at: datenschutz@heo.com. 
In this case, all personal data stored while establishing contact will be deleted.

XIV. Contact form 

1. Description and scope of data processing

A Contact form is available on our website, which can be used for electronic contact. If a user makes use of this option, the data entered in the input mask will be transmitted to us and stored. When sending the message the following data will also be stored: 
  • Email address 
  • Last name 
  • First name 
  • Address 
  • Other: language, country, order number, photos (regarding exchanges) 
  • IP address of the user's device 
  • Date and time 
Alternatively, it is possible to contact us via the email address provided. In this case, the personal data of the user transmitted with the email will be stored. 
The data will be used exclusively for the processing of the conversation. 


2. Purpose of data processing 

The processing of the personal data from the input mask as well as if you contact us by mail serves us exclusively for the purpose of establishing contact. The other personal data processed during the sending process serve to prevent misuse of the Contact form and to ensure the security of our information technology systems. 


3. Legal basis for data processing

The legal basis for the processing of data transmitted while sending an email is Art. 6 (1) (1) (f) GDPR. Our legitimate interest is to provide you with the best possible response to the request you send to us via the contact form. If the purpose of the email contact is to conclude a contract, the additional legal basis for the processing is Art. 6 (1) (1) (b) GDPR. 


4. Duration of storage 

The data will be deleted as soon as they are no longer necessary to achieve the purpose for which they were collected. For the personal data from the input mask of the Contact form and those sent by email, this is the case when the respective conversation with the user has ended. The conversation ends when it can be inferred from the circumstances that the facts in question have been conclusively clarified. 
The additional personal data collected during the sending process will be deleted after a period of seven days at the latest. 


5. Objection and removal 

If the user contacts us via the input mask in the contact form or via e-mail, the user can object to the storage of his or her personal data at any time. 
To withdraw your consent or object to the storage of your data, contact us at datenschutz@heo.com.
In this case, all personal data stored while establishing contact will be deleted.

XV. Corporate web profiles on social networks 

Instagram: 

Instagram, Part of Meta Platforms Ireland Ltd., 4 Grand Canal Square Grand Canal Harbour, Dublin 2 Ireland 
On our company profile we provide information and offer Instagram users the possibility of communication. If you carry out an action on our Instagram company profile (e.g. comments, contributions, likes etc.), you may make personal data (e.g. clear name or photo of your user profile) public. However, as we generally or to a large extent have no influence on the processing of your personal data by Instagram, we cannot make any binding statements regarding the purpose and scope of the processing of your data. 
Our corporate profile in social networks is used for communication and information exchange with (potential) customers. We use the company's profile to provide information about products and our brands and companies, for blog posts, competitions and to communicate with customers.Publications on the company profile can contain the following content: 
  • Information about products
  • Sweepstakes 
  • Advertisement 
  • Contact with customers 
  • Other:: Company presentation
Every user is free to publish personal data. 
As far as we process your personal data in order to evaluate your online behavior, to offer you sweepstakes or to conduct lead campaigns, this is done on the basis of your express declaration of consent, Art. 6 (1) (1) (a), Art. 7 GDPR. The legal basis for processing personal data for the purpose of communicating with customers and interested parties is Art. 6 (1) (1) (f) GDPR. Thereby, our legitimate interest is to answer your request optimally or to be able to provide the requested information. If the aim of contacting you is to conclude a contract, the additional legal basis for the processing is Art. 6 (1) (1) (b) GDPR. 
The data generated on the company profile are not stored in our own systems.
For the processing of your personal data in third countries, we have provided appropriate guarantees in form of standard data protection clauses pursuant to Art. 46(2)(c) GDPR. A copy of the standard data protection clauses can be requested from us. 
You can object at any time to the processing of your personal data that we collect within the framework of your use of our Instagram corporate web profile and assert your rights as a data subject mentioned under IV. of this privacy policy. Please send us an informal email to datenschutz@heo.com. For further information on the processing of your personal data by Instagram and the corresponding objection options, please click here: 


Twitter: 

Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, Ireland 
On our company profile we provide information and offer Twitter users the possibility of communication. If you carry out an action on our Twitter company profile (e.g. comments, contributions, likes etc.), you may make personal data (e.g. clear name or photo of your user profile) public. However, as we generally or to a large extent have no influence on the processing of your personal data by Twitter, we cannot make any binding statements regarding the purpose and scope of the processing of your data. 
Our corporate profile in social networks is used for communication and information exchange with (potential) customers. We use the company's profile to provide information about products and our brands and companies, for blog posts, competitions and to communicate with customers.Publications on the company profile can contain the following content: 
  • Information about products 
  • Sweepstakes 
  • Advertisement 
  • Contact with customers 
  • representation of the company 
Every user is free to publish personal data. 
As far as we process your personal data in order to evaluate your online behavior, to offer you sweepstakes or to conduct lead campaigns, this is done on the basis of your express declaration of consent, Art. 6 (1) (1) (a), Art. 7 GDPR. The legal basis for processing personal data for the purpose of communicating with customers and interested parties is Art. 6 (1) (1) (f) GDPR. Thereby, our legitimate interest is to answer your request optimally or to be able to provide the requested information. If the aim of contacting you is to conclude a contract, the additional legal basis for the processing is Art. 6 (1) (1) (b) GDPR. 
For the processing of your personal data in third countries, we have provided appropriate guarantees in form of standard data protection clauses pursuant to Art. 46(2)(c) GDPR. A copy of the standard data protection clauses can be requested from us. 
You can object at any time to the processing of your personal data that we collect within the framework of your use of our Twitter corporate web profile and assert your rights as a data subject mentioned under IV. of this privacy policy. Please send us an informal email to datenschutz@heo.com. For further information on the processing of your personal data by Twitter and the corresponding objection options, please click here: 

XVI. Use of corporate profiles in professionally oriented networks

 1. Scope of data processing 

We use corporate profiles on professionally oriented networks. We maintain a corporate presence on the following professionally oriented networks: 
  • LinkedIn
  •  XING 
On our site we provide information and offer users the possibility of communication.
The corporate profile is used for job applications, information, public relations, and active sourcing. 
We do not have any information on the processing of your personal data by the companies jointly responsible for the corporate profile. Further information can be found in the privacy policy of: 
LinkedIn: 
XING: 
If you carry out an action on our company profile (e.g. comments, contributions, likes etc.), you may make personal data (e.g. clear name or photo of your user profile) public. 


2. Legal basis for data processing 

The legal basis for the processing of personal data for the purpose of communication with customers and interested parties is Art. 6 (1) (1) (f) GDPR. Our legitimate interest is to answer your request optimally or to be able to provide the requested information. If the aim of contacting you is to conclude a contract, the additional legal basis for the processing is Art. 6 (1) (1) (b) GDPR. 


3. Purpose of the data processing 

Our corporate web profile serves to inform users about our services. Every user is free to publish personal data. 


4. Duration of storage 

The data generated on the company profile are not stored in our own systems. 


5. Objection and removal 

You can object at any time to the processing of your personal data which we collect within the scope of your use of our corporate web profile and assert your rights as a data subject mentioned under IV. of this privacy policy. Please send us an informal email to the email address stated in this privacy policy. 
You can find further information on objection and removal options here:

XVII. Geotargeting 

We use the IP address and other information provided by the user (e.g. the postal code used for registration or ordering) to approach regional target groups (so-called "geotargeting"). The regional target group approach is used, for example, to automatically display regional offers or advertisements that often are more relevant to users. The legal basis for the use of the IP address and any other information provided by the user (e.g. postal code) is Art. 6 (1) (1) (f) GDPR, based on our legitimate interest in ensuring a more precise target group approach and thus providing offers and advertising with greater relevance for our users. 
Part of the IP address and the additional information provided by the user (e.g. postal code) are merely processed and not stored separately. 
You can prevent geotargeting by, for example, using a VPN or proxy server that prevents accurate localization. In addition, depending on the browser you are using, you can also deactivate a location localization in the corresponding browser settings (as far as this is supported by the respective browser). 
We use geotargeting on our website for the following purposes:
  •  Customer approach 
  • advertising 
  • restrictions on the possibility of ordering outside the EU; individual contact form

XVIII. Usage of Plugins / external services

We use plugins for various purposes. The plugins used are listed below:


Use of Bootstrap

1. Scope of processing of personal data 
We use the OpenSource Framework Bootstrap. This is loaded via the content delivery network of bootstrapcdn.com. This service is provided by MaxCDN DBA StackPath, 2021 McKinney Ave, Suite 1100, Dallas, TX 75201, USA (Hereinafter referred to as StackPath). By using BootstrapCDN, cookies are set on your computer and usage data is stored. Personal data can be stored and evaluated, especially the activity of the user (especially which pages have been visited and which elements have been clicked on) as well as device and browser information (especially the IP address and the operating system). For further information on StackPath's collection and storage of data please visit:https://www.bootstrapcdn.com/privacy-policy/

2. Purpose of data processing 
The use of Bootstrap is to improve our online presence and its usability. 

3. Legal basis for the processing of personal data 
The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (1) (a) GDPR. 

4. Duration of storage
Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes. 

5. Possibility of revocation of consent and removal You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation. You may prevent StackPath from collecting and processing your personal information by preventing the storage of third-party cookies on your computer, by using the "Do Not Track" feature of a supporting browser, by disabling the execution of script code in your browser, or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser. For more information about objection and removal options regarding StackPath, please visit: https://www.bootstrapcdn.com/privacy-policy/. 


Use of Facebook pixel 

1. Scope of processing of personal data 
We use the Facebook pixels of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA and their representatives in Union Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal H , D2 Dublin, Ireland (Hereinafter referred to as Facebook) on our online presence. It allows us to track the actions of users after they have seen or clicked on a Facebook ad. This allows personal data to be stored and evaluated, in particular the user's activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and the operating system), data on the advertisements displayed (in particular which advertisements have been displayed and whether the user has clicked on them) and also data on advertising partners (in particular pseudonymised user IDs). This allows us to measure the effectiveness of Facebook advertisements for statistical and market research purposes. The data collected in this way is anonymous for us, i.e. we do not see the personal data of individual users. However, this data is stored and processed by Facebook. Facebook may link this information to your Facebook account and may also use it for its own promotional purposes in accordance with Facebook's Data Usage Policy. For more information about how Facebook collects and stores this information, please visit: https://en-gb.facebook.com/policy.php

2. Purpose of data processing 
The use of the Facebook pixel serves the analysis and optimization of advertising measures. 

3. Legal basis for the processing of personal data 
The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (1) (a) GDPR.

4. Duration of storage 
Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes. 

5. Possibility of revocation of consent and removal 
You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation. You can prevent Facebook from collecting and processing your personal information by preventing the storage of third-party cookies on your computer, by using the "Do Not Track" feature of a supporting browser, by disabling the execution of script code in your browser, or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser. You can find more information about objection and removal options for Facebook at: https://en-gb.facebook.com/policy.php 


Use of Google AdSense 

1. Scope of processing of personal data 
We use Google AdSense from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and its representative in the Union Google Ireland Ltd., Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (Hereinafter referred to as Google). With this service we place advertisements. Google places a cookie on your computer. This allows personal data to be stored and evaluated, in particular the user's activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and operating system), data about the advertisements displayed (in particular which advertisements have been displayed and whether the user has clicked on them) and also data from advertising partners (in particular pseudonymised user IDs). Further information on the collection and storage of data by Google can be found here: https://policies.google.com/privacy?hl=en-GB

2. Purpose of data processing 
Google evaluates the data in order to draw conclusions about your user behaviour with regard to the AdSense advertisements. The data can also be passed on to third parties if there is a legal obligation to do so or if the data is processed on behalf of Google. 

3. Legal basis for the processing of personal data 
The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (1) (a) GDPR. 

4. Duration of storage
Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes. 

5. Possibility of revocation of consent and removal 
You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation. You can prevent the collection and processing of your personal data by Google by preventing the storage of cookies from third parties on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser or by using a script blocker such as a browser browser browser.B. Install NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser. With the following link you can deactivate the use of your personal data by Google: https://adssettings.google.com Further information on objection and removal options against Google can be found at: https://policies.google.com/privacy?hl=en-GB


Use of Google AdWords 

1. Scope of processing of personal data 
We use Google AdWords of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and its representative in the Union Google Ireland Ltd., Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (Hereinafter referred to as Google). With this service we place advertisements. Google places a cookie on your computer. This allows personal data to be stored and evaluated, in particular the user's activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and operating system), data about the advertisements displayed (in particular which advertisements have been displayed and whether the user has clicked on them) and also data from advertising partners (in particular pseudonymised user IDs). Further information on the collection and storage of data by Google can be found here: https://policies.google.com/privacy?hl=en-GB 

2. Purpose of data processing 
We only obtain knowledge of the total number of users who have responded to our advertisement. We will not share any information that could be used to identify you. The use does not serve the traceability. 

3. Legal basis for the processing of personal data 
The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (1) (a) GDPR.

 4. Duration of storage
Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes. 

5. Possibility of revocation of consent and removal 
You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation. You can prevent the collection and processing of your personal data by Google by preventing the storage of cookies from third parties on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser or by using a script blocker such as a browser browser browser.B. Install NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser. With the following link you can deactivate the use of your personal data by Google: https://adssettings.google.com Further information on objection and removal options against Google can be found at: https://policies.google.com/privacy?gln=EN&hl=en 


Use of Google Analytics 4 (GA 4)

1. Scope of processing of personal data

We use Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: Google).

Google Analytics analyzes, among other things, how website visitors use our site. Google sets cookies on your terminal device. During the visit, user behavior is recorded in the form of "events". As a result, personal data can be stored and analyzed, among others, following:

• First visit to the website

• Interaction with the website, usage path

• Clicks on external links

• Video usage

• file downloads

• Advertising impressions and clicks

• Scrolling behavior (if to end of page)

• Searches on the website

• language selection

• Page visits

• Location (region)

• Your IP address (in shortened form)

• technical information about your browser and the terminal devices you use (e.g. language setting, screen resolution)

• internet service provider

• referrer-URL


We use the User ID feature. User ID allows us to assign a unique, persistent ID to one or more sessions (and the activities within those sessions) and analyze user behavior across devices.


We use Google Signals. This captures additional information in Google Analytics about users who have enabled personalized ads (interests and demographics) and ads can be delivered to these users in cross-device remarketing campaigns.


By default, GA 4 has IP address anonymization enabled. This means that your IP address will be shortened by Google within the member states of the European Union or other states party to the Agreement on the European Economic Area. Exceptionally, only in rare cases the full IP address is transmitted to a Google server in the USA and shortened there. Google states that the IP address transmitted by your browser will not be merged with other Google data within the scope of Google Analytics.

You can obtain further information on the processing of data by Google here: https://policies.google.com/privacy


2. Purpose of data processing

We use GA 4 to evaluate the use of our online presence and to generate reports about the activities on our website. The reports are used to analyze the performance of our website and for our advertising campaigns as well as for the targeted playout of advertising, to the people who have already expressed an initial interest through their page visit. 

3. Legal basis for the processing of personal data

The legal basis for the processing of the users' personal data is generally the user's consent pursuant to Art. 6 para. 1 p.1 lit. a) GDPR.

4. Duration of storage

After 2 month your personal data will be deleted. This deletion takes place automatically once a month.

5. Possibility of revocation of consent and removal

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation. You can revoke your consent using our consent management tool “Cookie settings” in the footer.

You may prevent the collection and processing of your personal data by Google by preventing the storage of cookies by third parties on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser. your IP address) to Google and to prevent the processing of this data by Google by downloading and installing the browser plug-in available under the following link:

https://tools.google.com/dlpage/gaoptout?hl=en 

With the following link you can deactivate the use of your personal data by Google:

https://adssettings.google.com 

Further information on objection and removal options against Google can be found at:

https://policies.google.com/privacy?gl=EN&hl=en  



Use of Google Ads Remarketing 

1. Scope of processing of personal data 
We use Google Ads Remarketing of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and its representative in the Union Google Ireland Ltd., Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (Hereinafter referred to as Google). Google Remarketing is used for the renewed addressing of visitors to the online presence for advertising purposes via Google Ads ads. Google Ads Remarketing can be used to create target groups ("similar target groups") who, for example, have visited certain pages.
This makes it possible to identify the user on other online presences and to display targeted advertising. Google places a cookie on the user's computer. This allows personal data to be stored and evaluated, in particular the user's activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and operating system), data about the advertisements displayed (in particular which advertisements have been displayed and whether the user has clicked on them) and also data from advertising partners (in particular pseudonymised user IDs). Further information on the collection and storage of data by Google can be found here: https://policies.google.com/privacy?hl=en-GB 

2. Purpose of data processing 
The purpose of processing personal data is to specifically address a target group. The cookies stored on the user's terminal device recognise the user when visiting an online presence and can therefore display advertisements in line with the user's interests. 

3. Legal basis for the processing of personal data 
The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (1) (a) GDPR. 

4. Duration of storage 
Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes. 

5. Possibility of revocation of consent and removal 
You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation. You may prevent the collection and processing of your personal data by Google by preventing the storage of cookies by third parties on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser. your IP address) to Google and to prevent the processing of this data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en
With the following link you can deactivate the use of your personal data by Google: https://adssettings.google.com\Further information on objection and removal options against Google can be found at: https://policies.google.com/privacy?hl=en-GB


Use of Google Maps 

1. Scope of processing of personal data 
We use the online map service Google Maps of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and the representative in the Union Google Ireland Ltd., Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (Hereinafter referred to as Google). We use the Google Maps plugin to visually display geographical data and embed it on our online presence. Through the use of Google Maps on our online presence, information about the use of our online presence, your IP address and addresses entered with the route plan function are transmitted to a Google server and stored there. Further information on the collection and storage of data by Google can be found here: https://policies.google.com/privacy?hl=en-GB 

2. Purpose of data processing 
The use of the Google Maps plug-in serves to improve user friendliness and an appealing presentation of our online presence. 

3. Legal basis for the processing of personal data 
The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (1) (a) GDPR. 

4. Duration of storage 
Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law. 5. Possibility of revocation of consent and removal 
You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation. You can prevent the collection and processing of your personal data by Google by preventing the storage of cookies from third parties on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser or by using a script blocker such as a browser browser browser.B. Install NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser. With the following link you can deactivate the use of your personal data by Google: https://adssettings.google.com Further information on objection and removal options against Google can be found at: https://policies.google.com/privacy?hl=en-GB 

Use of Hotjar 

1. Scope of processing of personal data 
We use the Hotjar web analysis service of Hotjar Ltd, Level 2, St Julian's Business Centre, 3, Elia Zammit Street, St Julian's STJ 1000, Malta (Hereinafter: Hotjar). Hotjar uses cookies, i.e. small text files, which are stored locally in the cache of your web browser on your end device and which enable an analysis of the use of our online presence by you. Personal data can thus be stored and evaluated, in particular the user's activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and the operating system) and a tracking code (pseudonymised user ID). The information thus collected will be transferred by Hotjar to a server in Ireland and stored there in an anonymised form. Further information on the collection and storage of data by Hotjar can be found at: https://www.hotjar.com/legal/policies/privacy

2. Purpose of data processing 
The use of the Hotjar Plug-In serves to better understand the needs of our users and to optimize the offer on this online presence. 

3. Legal basis for the processing of personal data 
The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (1) (a) GDPR. 

4. Duration of storage 
Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law. 

5. Possibility of revocation of consent and removal 
You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation. You can prevent Hotjar from collecting and processing your personal data by preventing the storage of third-party cookies on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser, or by using a script blocker such as a "Do Not Track" function.B. Install NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser. With the following link you can deactivate the use of your personal data by Hotjar: https://www.hotjar.com/legal/compliance/opt-out
For more information on objection and removal options against Hotjar please visit: https://www.hotjar.com/legal/policies/privacy


Use of Twitter 

1. Scope of processing of personal data 
We use the social plugins of Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA (Hereinafter referred to as Twitter). With the social plugins, we can integrate Twitter content (especially tweets, or moments) or links to the Twitter platform (especially tweet or follow button) on our online presence. This allows personal data to be stored and evaluated, in particular the user's activity (in particular which pages have been visited and which elements have been clicked on) and device and browser information (in particular the IP address and operating system). The use of Twitter and the function "Re-Tweet" connects the online presences you visit with your Twitter account and makes them known to third parties. We do not receive any information about the content of the transmitted data and its use by Twitter. \Further information on the collection and storage of data by Twitter can be found here: https://twitter.com/en/privacy

2. Purpose of data processing 
The integration of the Twitter plug-in serves to improve user friendliness. Content from Twitter can be embedded and users of the Twitter service can use Twitter functions. 

3. Legal basis for the processing of personal data 
The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (1) (a) GDPR. 

4. Duration of storage
 Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law. 

5. Possibility of revocation of consent and removal
You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation. You can prevent the collection and processing of your personal data by Twitter by preventing the storage of third-party cookies on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser, or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser. Further information on the possibilities for objection to and removal of Twitter can be found at:https://twitter.com/en/privacy


Use of YouTube 

1. Scope of processing of personal data 
We use the plugin operated by Google from YouTube, YouTube LLC, 901 Cherry Ave, San Bruno, CA 94066, USA and their representatives in the Union Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (Hereinafter referred to as Google). We use the plugin from YouTube to embed videos from YouTube on our online presence. When you visit our website, your browser connects to YouTube's servers. It may be used to store and analyse personal data, in particular user activity (in particular which pages have been visited and which elements have been clicked on) and device and browser information (in particular IP address and operating system). We have no influence on the content of the plug-in. If you are logged into your YouTube account during your visit, YouTube can assign your online presence visit to this account. By interacting with this plug-in, this corresponding information is transmitted directly to YouTube and stored there. \Further information on the collection and storage of data by Google can be found here: https://policies.google.com/privacy?hl=en-GB

2. Purpose of data processing 
The use of the YouTube PlugIn serves the improvement of the user friendliness and an appealing representation of our on-line operational readiness level. 

3. Legal basis for the processing of personal data 
The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (1) (a) GDPR. 

4. Duration of storage 
Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes. 

5. Possibility of revocation of consent and removal 
You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation. You can prevent the collection and processing of your personal data by Google by preventing the storage of cookies from third parties on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser or by using a script blocker such as a browser browser browser.B. Install NoScript (https://noscript.net/) or Ghostery (www.ghostery.com=EN&hl=e) in your browser. With the following link you can deactivate the use of your personal data by Google: https://adssettings.google.com Further information on objection and removal options against Google can be found at: nhttps://policies.google.com/privacy?hl=en-GB


Use of Brevo 

1. Scope of processing of personal data 
We use the service provider Brevo of Sendinblue GmbH, Köpenicker Str. 126, 10179 Berlin, Germany (Hereinafter referred to as: Brevo) to send our newsletter. Brevo is a provider of email and SMS marketing and enables us to communicate directly with potential customers via email and SMS newsletters. If you register for the newsletter, the data you enter when registering for the newsletter will be transferred to Brevo and stored there. This allows further personal data to be stored and evaluated, in particular the user's activity (in particular which pages have been visited and which elements have been clicked on) and device and browser information (in particular the IP address and the operating system). Your data will also be stored by Brevo for this purpose. Your data will not be passed on to third parties to receive the newsletter and Brevo does not have the right to pass on your data. After registration, Brevo will send you an email to confirm your registration. In addition, Brevo offers various analysis options on how the sent newsletters are opened and used, e.g. how many users an email or SMS was sent to, whether emails or SMS were rejected and whether users unsubscribed from the list after receiving an email or SMS. Further information on the collection and storage of data by Newsletter2Go can be found here: https://www.brevo.com/de/legal/privacypolicy/

2. Purpose of data processing 
The personal data collected during registration for the newsletter will be used exclusively for sending our newsletter, possibly for invitations to events and, if you are already our customer, for our customer e-mail. Furthermore, subscribers to the newsletter could be informed by e-mail if this is necessary for the operation of the newsletter service or registration in this respect, as might be the case in the event of changes to the newsletter offering or changes to the technical conditions. 

3. Legal basis for the processing of personal data 
The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (1) (a) GDPR. 

4. Duration of storage 
Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law. In addition, you can contact Newsletter2Go and request the deletion of your data. 

5. Possibility of revocation of consent and removal 
You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation. Your consent to the storage of the data, as well as their use for the dispatch of the newsletter by Brevo can be revoked at any time. You may exercise your right of revocation at any time by sending an email to Brevo or by clicking on the link provided in each newsletter.Further information on the possibilities for revocation and removal of Brevo can be found at: https://www.brevo.com/de/legal/privacypolicy/


Use of Google Tag Manager 

1. Scope of processing of personal data 
We use the Google Tag Manager (https://www.google.com/intl/de/tagmanager/) of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and its representative in the Union Google Ireland Ltd., Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (Hereinafter referred to as Google). With Google Tag Manager, tags from Google and third-party services can be managed and bundled and embedded on an online presence. Tags are small code elements on an online presence that are used, among other things, to measure visitor numbers and behavior, capture the impact of online advertising and social channels, use remarketing and targeting, and test and optimize online presences. When a user visits the online presence, the current tag configuration is sent to the user's browser. It contains statements about which tags are to be triggered. Google Tag Manager triggers other tags that may themselves collect data. You will find information on this in the passages on the use of the corresponding services in this data protection declaration. Google Tag Manager does not access this data. For more information about the Google Tag Manager, please visit https://www.google.com/intl/de/tagmanager/faq.html and see Google's privacy policy: https://policies.google.com/privacy?hl=en

2. Purpose of data processing 
The purpose of the processing of personal data lies in the collected and clear administration as well as an efficient integration of the services of third parties. 

3. Legal basis for the processing of personal data 
The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (1) (a) GDPR. 

4. Duration of storage 
Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law. Advertising data in server logs is anonymized by Google's own statements to delete parts of the IP address and cookie information after 9 and 18 months respectively. 

5. Possibility of revocation of consent and removal
You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation. You may prevent the collection and processing of your personal data by Google by preventing the storage of cookies by third parties on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser. your IP address) to Google and to prevent the processing of this data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en
With the following link you can deactivate the use of your personal data by Google:https://adssettings.google.de\
Further information on objection and removal options against Google can be found at: https://policies.google.com/privacy?gl=EN&hl=en

Notice with regard to third country transfer for certain plugins / external services 

Your personal data will also be transferred to the USA. There is no adequacy decision for the USA according to Art. 45 (3) GDPR. We would like to point out that data transfer without an adequacy decision entails certain risks, which we would like to inform you about below: 
Intelligence services in the USA use certain online identifiers (such as the IP address or unique identification numbers) as a starting point for monitoring individuals. In particular, it cannot be ruled out that these intelligence services have already collected information about you, with the help of which the data transmitted here can be traced back to you. 
Providers of electronic communications services headquartered in the U.S. are subject to monitoring by U.S. intelligence services pursuant to 50 U.S. Code § 1881a ("FISA 702"). Accordingly, providers of electronic communications services headquartered in the U.S. have an obligation to provide personally identifiable information to U.S. authorities pursuant to 50 U.S. Code § 1881a, with no possible recourse available to you. Even encryption of data at the electronic communications service provider's data centers may not provide adequate protection because, with respect to imported data in its possession or custody or under its control, an electronic communications service provider has a direct obligation to provide access to or surrender such data. This obligation may explicitly extend to the cryptographic keys without which the data cannot be read. 
The fact that this is not merely a "theoretical risk" is demonstrated by the ECJ ruling of July 16, 2020 (Case C 311/18, ,,Schrems-II"). 
With Google, we have concluded guarantees in the form of standard data protection clauses pursuant to Art. 46 (2) lit. c GDPR.

XIX. Reservation of right to make changes 

We reserve the right to make changes to this Privacy Policy at any time. The Privacy Policy will be updated regularly and any changes will be automatically posted on our website. 
This privacy policy has been created with the assistance of DataGuard.
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