Ultimate Guard announces gaming accessories license for Hasbro’s Magic: The Gathering

Herxheim, April 25th 2024 – Ultimate Guard is excited to announce its licensing agreement with Hasbro and its Wizards of the Coast division for a line of Magic: The Gathering gaming accessories. This enables Ultimate Guard to integrate art assets from the Magic: The Gathering brand into its product line starting in 2024.

"We are so excited to forge this relationship with the beloved and storied brand of Magic: The Gathering. This amazing opportunity opens the door to a wealth of creative possibilities," said Patrick Hildebrant, CEO of heo America and General Manager of Ultimate Guard.

Beginning in 2024, Ultimate Guard will introduce products featuring officially licensed Magic: The Gathering art that ties into upcoming product set releases.

The first Magic: The Gathering set to be extensively accompanied by products is Bloomburrow. This Standard-legal set, marking the game's first-ever exploration of the enchanting plane of the same name, is scheduled for release in August 2024. Ultimate Guard will launch a line of Sidewinder 100+ Xenoskin deck boxes featuring the stunning "Borderless Field Notes" artworks of several Calamity Beasts of Bloomburrow, as well as a line of Zipfolio 360 Xenoskin binders. Further, there will be an Omnihive 1000+ Xenoskin, a sustainable RTE Boulder 100+, and a Play-Mat, whose design revolves around the set's still secret main storyline.

Ultimate Guard is proud about this new agreement and looks forward to expanding and enriching its product range with fantastic works of art. "Self-expression is a very important value to us. Our hope is that the community will see a bit of their own passion and personality reflected in these products," emphasized Hildebrant. "We can’t wait to show you what we have in store."

About Magic: The Gathering
Magic: The Gathering’s compelling characters, fantastic worlds, and deep strategic gameplay have entertained and delighted fans for more than 30 years. Fans can experience Magic through the tabletop trading card game, the digital game Magic: The Gathering Arena, a New York Times bestselling novel, and a critically acclaimed comic book series. With more than 50 million fans to date, Magic is a worldwide phenomenon.

About Ultimate Guard
Ultimate Guard is one of the world's leading manufacturers of accessories for trading card games and collectibles. Founded in 2011 as a trademark of the heo Group, the company based in Herxheim, Germany, also has offices in Tokyo and Seattle. Committed to its own slogan of "Premium Protection", Ultimate Guard has stood for highest quality and innovation from the very beginning. Ultimate Guard is also a pioneer when it comes to sustainability and is the only company in the TCG scene to offer sustainable TCG accessories with its Return to Earth series.

About Hasbro 
Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers play experiences for fans of all ages around the world, through toys, games, licensed consumer products, digital games and services, location-based entertainment, film, TV, and more. With a portfolio of over 1,800 iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands, Hasbro brings fans together wherever they are, from tabletop to screen. 

Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit corporate.hasbro.com or @Hasbro on LinkedIn.

About Wizards of the Coast 
Wizards of the Coast, a wholly-owned subsidiary of Hasbro (NASDAQ: HAS), develops legendary games that inspire creativity, spark passions, forge friendships and foster communities around a lifetime love of games. Wizards delivers compelling experiences for gamers across tabletop and digital gaming through its best-known franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS, along with Hasbro’s unparalleled portfolio of over 1,800 iconic brands. 

With headquarters in Renton, Washington and studios in Austin, Montreal and Raleigh, Wizards is dedicated to fostering world-class talent to create unforgettable play experiences on all platforms. To learn more about Wizards, please visit company.wizards.com or Wizards of the Coast on LinkedIn.