Ultimate Guard launches new sub-brand Squaroes

  • First edition of collectible deck boxes will feature DC JUSTICE LEAGUE™ Super Heroes, in collaboration with Warner Bros. Discovery Global Consumer Products
  • Many more characters from beloved pop culture franchises to come in future releases 

Herxheim, May. 23, 2024 – Discover the edgy side of pop culture with Squaroes by Ultimate Guard! The company's new sub-brand for collectible deck and accessory boxes will release its first products in June 2024. 

The first edition of Squaroes, developed in partnership with Warner Bros. Discovery Global Consumer Products, will feature nine beloved DC Super Heroes, including Batman, Wonder Woman, Aquaman, and Superman, and a Collectors Case in a vintage comic book design.

Squaroes not only want to protect collectibles but be collectibles themselves: Taking the proven and high-quality materials of Ultimate Guard products and combining them with the biggest franchises in popular culture, every release will feature multiple Squaroes boxes (holding e.g. 100 double-sleeved trading cards) in different rarities as well as a matching Collectors Case made from resistant Xenoskin material for storing all Squaroes in one place.

“This fusion of pop culture and tabletop gaming has been a long time in the making. We’re leaning into the notion that this hobby really is one big fandom stew. How many times have we all been to a gaming night and seen countless pop culture t-shirts, or even body art. The best is when two or more people then make a new connection over their shared fandom,” said Patrick Hildebrant, CEO of heo America and General Manager of Ultimate Guard. “In essence, this is Squaroes. It’s an opportunity for gaming fans to express their other pop culture interests socially, in ways that are unique to this space. It’s a bit of lighthearted immersion and nostalgia. A tad cheeky, but always fun.” 

Future releases will take Squaroes further into the DC Universe as well as many, many more beloved pop culture franchises still to be announced! 

“We have been incredibly fortunate to collaborate with some truly world class partners for this launch. Licenses that foster deep connections with an incredibly diverse array of characters and genres,” emphasized Hildebrant. “The bottom line is simply that we want people to have a good time. We hope these characters will put a smile on your face as they have ours.”

About Ultimate Guard
Ultimate Guard is one of the world's leading manufacturers of accessories for trading card games and collectibles. Founded in 2011 as a trademark of the heo Group, the company based in Herxheim, Germany, also has offices in Seattle and Tokyo. Committed to its own slogan of "Premium Protection", Ultimate Guard has stood for highest quality and innovation from the very beginning. Ultimate Guard is also a pioneer when it comes to sustainability and is the only company in the TCG scene to offer sustainable TCG accessories with its Return to Earth series. 

DC, part of Warner Bros. Discovery, creates iconic characters and enduring stories and is one of the world’s largest publishers of comics and graphic novels.  DC’s creative work entertains audiences of every generation around the world with DC’s stories and characters integrated across Warner Bros. Discovery’s film, television, animation, consumer products, home entertainment, games, and themed experiences divisions, and on the DC Universe Infinite digital comic subscription service.  Learn more at DC.com.

About Warner Bros. Discovery Global Consumer Products 
Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery Global Brands, Franchises, and Experiences, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.’ film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world. 

DC and all related characters and elements © & ™ DC. WB SHIELD: © & ™ WBEI. (s24)  

Autor: Ultimate Guard

All across the globe, the members of the Ultimate Guard team follow their passion for gaming and collectibles! In our blog, we will share personal insights, background stories about our products and sneak peaks behind the scenes of Ultimate Guard.